Virtual Book Club: Creativity and Innovation for Managers, by Brian Clegg

This month, instead of suggesting a favorite book that I’ve already read, I thought I would share the title of the book I am about to read, and invite others to join along. You might call it a Virtual Book Club. The book I’ve chosen is Creativity and Innovation for Managers, by Brian Clegg.  As I dive into this promising book, I will post my impressions of what I’ve read so far on my blog, and ask anyone reading with me to chime in for discussion. I hope some readers will join me on this (hopefully) fun and insightful endeavor, and share their own reactions to the reading. 

Product Description from Amazon.com:

Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US.

By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.

It provides;
- a practical approach to business creativity without the hype;
- an agenda for making innovation happen in your business
- a real world view.

What is business creativity and how can it benefit your company?
How to avoid the pitfalls of creativity and innovation
Practical and action-focused

To purchase this book now, click here.